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5 SEO must-dos which improve your Website Traffic

Want to drive traffic to your website? Check out these fantastic tips!

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Gaining the attention of the prospects and customers organically is the priority of most of the successful businesses.

Following are the techniques which will help you to accomplish your business goals of high conversions and building the long-term relationships with the customers. It grows and expands your business when the prospects become your loyal customers.

 

Focus on your email marketing:

The trend of email marketing is increasing at a faster pace and the reason is the ultimate benefits it provides to attract, engage and persuade the audience to convert.

Email automation is another method to go higher in exposing your brand in front of the prospects and customers and help you to take next step according to the last action of your customers and manage the long list of the subscribers.

Include social media buttons on your web pages:

Social media is one of many popular and practical avenues…

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Why UX patterns are important? Is it necessary for the designers to stick with these patterns?

Fantastic article — check it out!

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In this competitive era where you see the websites with original and unique designs, there are some UX patterns which are needed to remain the same. The convenience of the user is the paramount priority because the business growth depends on your customers’ engagement and conversions and it could only be possible with the design that provides better user experience.

The significance of UX design patterns:

While browsing the websites, the users develop unintentional behavior to see some UX patterns attached to perform the specific function. For example, the icon of magnifying glass is for search. Disrupting this process by designing different patterns makes the user confused that ends up in reduced website visits and less user engagement.

For specific UX designs, it is better to stick with the rule as it helps you to provide the expected user experience to the target audience.

Is it obligatory for designers to…

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Three Misconceptions About Public Relations

The field of public relations has long been misconstrued as one filled with spin doctors, celebrity publicists, and thrusting otherwise ordinary individuals into the inescapable view of the public eye. However, what many onlookers do not know is that public relations is largely centered around communication, research, crafting creating strategies, and hours of tireless planning.

Furthermore, public relations practitioners must possess the ability to evaluate the public’s attitudes, identify the individual or organization’s mission and objectives, and create strategies that fully represent those values and achieve their goals.

Seeing as there is much more to public relations than many would typically think, let us take the time to address some other pervasive customer misconceptions about the field.

The right relationships can get us any coverage we want

Although relationships are extremely helpful in this realm, they operate the same as they would in other industries — in that they exist to help each party do business more effectively. For instance, journalist will only give a public relations professional the time of day when they can provide an exclusive, high-quality story that would be mutually beneficial to pitch to an editor. Therefore, these relationships are highly conditional and are not meant for getting eyes on otherwise uninteresting and low-quality content.

Public relations professionals can get journalists interested in me and/or my business

Along the same vein, it is important to remember that journalists are incredibly busy individuals, constantly sifting through countless stories to fill, at most, one to three spots per day. Therefore, even if your recent story, triumph, or launch is perfectly phrased and pitched to the right people, it still may be overlooked by a number of journalists who simply do not have the time to work on the piece.

The right PR can land me a featured profile or contributor spot in my favorite publication

While editors value pushing out non-news stories, journalists often stick to reporting on hard news, as it is often urgent and important for the public to know. Therefore, it is important to bury some non-news stories into pieces that encompass rare or important events.

For instance, you would likely see greater success by wrapping your featured profile into a story about your startup obtaining unicorn-level funding, as this is a rare feat that many companies do not achieve. Otherwise, you will likely find yourself disappointed when your pitch gets passed over for a more pertinent story.

The list of misconceptions about public relations could go on and on. However, now that we have highlighted some of the biggest misunderstandings, it is important to drive home the most important point: Trust the process. You are working with one or more experts who have your best interest and mission at heart. Although you may not see the exact outcomes you desire, you will certainly get closer to reaching your goals than you ever would have on your own.

UX Design: If They Don’t Notice You, You’re A Success

UX, or user experience, is one of the most important facets of “good design”. Whether a user is accessing a website, operating a mobile app, or subscribing to an online newsletter, a great user experience is a key factor for success.

How Good UX Design is Determined

When a user is browsing a website or mobile app that requires extensive time to load or does not provide easy navigation, they are much more likely to find an alternative source or option. A good user experience for UX designers helps to deliver content or products that are usable, credible, valuable, and desirable. Additionally, the user experience should always remain easily accessible while providing delight or joy to potential customers.

If an online visitor or prospective customer is able to browse smoothly without loading issues while also enjoying the aesthetic of a website or application, a UX designer has done their jobs properly. UX designers often prefer that the experience of their users or potential customers is so flawless that design is not noticed, but rather simply enjoyed and appreciated.

Why Do UX Designers Prefer Their Design to Go Unnoticed?

A website that offers smooth loading, no lagging, and beautiful, easy-to-read design offers a much better experience for all users. The only time it is ideal to have design looked at in-depth for UX designers is when a visitor is overjoyed at its simplicity or ease-of-use. Great design works effortlessly and fits seamlessly with brands and companies interested in reaching a specific audience or demographic. The more in-tune a UX designer is, the easier it becomes to effectively communicate with potential visitors and prospective shoppers. Understanding the wants, needs, and desires of an audience or a target demographic is imperative for professionals working as UX designers today.

Understanding the world of UX designers is ideal for anyone interested in the field of design, marketing, or entrepreneurship. UX designers take pride in delivering modern, attractive, and valuable designs and experiences for all companies whether you are planning to launch a start-up of your own or if you have an interest in re-designing and re-launching a business you currently run. With the right UX designer it is possible to truly take any brand or business to the next level of success, regardless of your market or industry.

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Tips for Solo Travel

Check out these great tips for solo travel here!

Taste of France

OLYMPUS DIGITAL CAMERAI keep seeing pieces about solo travel, and I am a little flummoxed. I never considered that there was any problem with traveling alone. Before meeting the Carnivore, I traveled all over the world solo, and my approach evolved over the years. You shouldn’t let solo status stop you from seeing the world. Travel opens minds, brings a deeper understanding of what’s going on in the world, adds a finish of sophistication.

289.City of Carcassonne at night
La Cité of Carcassonne. A song says, “You shouldn’t die without having seen Carcassonne.”

—Start small. Do a weekend away by yourself. Or join a tour. I went hiking in the Atlas mountains in Morocco with Nouvelles Frontières; the others joked that while for them it was adventure travel for me it was an intensive language course. In fact, my French improved by leaps and bounds during 10 days of being the only non-native French speaker. I…

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Boost up Your Creative Juice with Responsive UI/UX Design

Read this awesome blog on ways to Boost up Your Creative Juice with Responsive UI/UX Design

Octa Logo | Logo Design | Logo Designer

Mobile web browsing is becoming more common than on a desktop with the increased use of smartphones and tablets. Therefore, it becomes a job of the web designer to make the website not only desktop friendly but also mobile friendly. Creating mobile-responsive site means that you’re presenting your message via the site in the most intuitive way with maintaining the responsive UI/UX design.

Besides Mobile-friendly, Web Design with responsive UI/UX design has many other benefits:

• It would be fast

• Can increase the chance of gaining high ROI or sales

• Can save lots of time and money on site and mobile management

• Allows you to stay ahead of the trend

• Allows you to make your web content shareable and standout your website from others

With above-mentioned benefits, you can understand the importance of websites or apps created with responsive UI/UX design. In fact, it is a…

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Why UX Design Matters to Marketing [Infographic]

Check out this incredibly infographic on why marketers and designers alike should consider a combination of user interaction, experience, and testing a key component to their overall efforts.

Kate Vega

www.katevega.com

Here is a list of reasons why marketers and designers alike should consider a combination of user interaction, experience, and testing a key component to their overall efforts.

Why UX Matters to Marketing Infographic - Web Design - UX Design - UI Design - Web Development - Kate Vega

Source: webpagefx.com

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The 10 Laws of User Experience

Mary Mickel originally published this post here. 

Interface design can be a complicated process, but one front-end designer created his own set of laws to use as a guide during the design process. Using ideas from psychology to tailor his design approach to be more user-friendly, he was able to revolutionize the field of interface design and solve the riddle of how to attract and engage with users in an effective way.

  1. Jakob’s Law

This law of user experience states that users expect a website to function in a similar fashion to other websites that they already visit on a frequent basis.

  1. Law of Prägnanz

This law of user experience states that users will only comprehend complex or abstract images in the simplest form imaginable because they will be attracted to the option that requires the least amount of cognitive effort.

  1. Fitts’s Law

This law of user experience states that the size and distance of a target directly affect the time it takes to acquire the target since there is an increased chance of error the smaller and further away the target is from the subject.

  1. Miller’s Law

This law of user experience states that the human mind has a limited capacity for immediate memory and can only store an average of 7 items in their working memory, with a margin of error of plus or minus 2.

  1. Tesler’s Law

This law of user experience states that regardless of one’s best efforts, there will always be a certain degree of complexity that exists in any given system which cannot be simplified or reduced any further. This is also known as The Law of Conservation of Complexity.

  1. Law of Proximity

This law of user experience states that objects which appear close together, or in the same proximate area, are ultimately seen as being part of the same group and joined. This is a similar effect seen in movies (or motion pictures.)

  1. Hick’s Law

This law of user experience states that the complexity and number of options presented to a person will increase the time it takes for that person to make a decision based on the options.

  1. Parkinson’s Law

This law of user experience states that any task will continue to grow in size until all available time to complete the task has been spent.

  1. Von Restorff Effect

This law of user experience states that when a series of similar items are grouped together, the one item that is least like the others is most likely to be remembered best. This is also known as The Isolation Effect.

  1. Serial Position Effect

This law of user experience states that a user’s memory will latch onto the first and last item in a list or series and provide maximum retention.