Six destinations worth exploring in 2018

With geopolitical tensions running high, it’s easy to see why so many people just want to escape from it all and jet off to parts unknown. But what are the best places to see in 2018? We’ve compiled a hot list of the most alluring, intriguing and downright fun places on the planet to visit this year!

Sardinia:

A large Italian island nestled in the Mediterranean Ocean, Sardinia is loved by celebrities such as George Clooney. Known for its gorgeous hiking trails and even some mysterious ruins from the Bronze Age, Sardinia seems to be making a name as one of the most sought-after destinations in 2018.

Corsica:

If you like the idea of Sardinia but you’re looking for something with a more distinctly French flair, it’s time to check out Corsica. With renowned hiking trails and a coastline to die for, Corsica is truly a gem. Combining the best of France and Italy, this is one vacation destination that cannot be missed.

Mykonos:

It’s not every day that you visit an island that was once rumored to be made from the corpses of gods, but the Greek hotspot Mykonos is not just any island. Located in the Aegean Sea, it also boasts a bombastic dance music scene, as well as windmills that have been there for over five centuries. Those who are seeking out a fun summer excursion will undoubtedly fall for the party vibes in Mykonos. With idyllic weather and a friendly population, Mykonos tends to pop up a lot on social media these days.

.

.

To continue reading, please visit, marymickel.net 

 

Advertisements

How To Enhance Your UX Design With Micro Interactions

One of the most important factors about a phone app is the user experience, also known as the UX. A good one can make an app an overnight hit while a poor one can ruin an app development company. Micro interactions are one of the main ways to improve the UX by making the app simple enough for anyone to use it but complex enough to be interesting. That is why the following list of the top three components to consider when enhancing your user experience design has been assembled. They are, in no particular order, as follows:

  • Utilizing Micro Interactions

 

  • Giving An Optional Demonstration To First Time Users

 

  • Take User Feedback Seriously

Utilizing Micro Interactions

Micro interactions are the individual ways in which a user interact with an app. An example of this would be when they are prompted to answer yes or no to a particular question. A separate screen pops up and the user can then select their choice. Micro interactions are a very important part of the experience of an app. If used correctly, they can be one of the biggest selling points of an app. Conversely, poorly formatted micro interactions can be a breaking point for users which causes them to delete the app on the spot.

.

.

To continue reading, please visit, marymickel.net

Five UI Mistakes That Kill Customer Interaction

A customer’s decision about whether or not to stay on a business website or purchase products depends largely on their ability to navigate the website, which makes User Interface all the more important. If a website is poorly designed, hard to navigate, or just all-around offensive, kiss that sale goodbye.

Here are some of the most common culprits in that regard.

Lengthy Fill-In Forms

Nothing kills enthusiasm faster than trying to fill in 30 different blanks to receive a .pdf download. At the least, an opt-in form should have two forms: email address and name. Anything more than that has the potential to turn away prospective leads. While a company never wants to leave important information on the table, they also need to minimize their ask if they want to maximize their leads.

Poor Font Selection

It’s immediately clear upon visiting a website whether or not a website creator has actually been to design school or simply watched a few Youtube videos on it. Fonts are usually the most notable giveaway. Companies need to limit the number of fonts that they use, reduce the amount of “impact” fonts, and keep a font selection that’s in tone with the webpage (don’t use a calligraphy font if the company sells hardware, for instance).

.

.

To continue reading, please visit marymickel.com

3 Steps to Transform Your Idea Into Entrepreneurship

Many people dream of starting their own businesses. They may have great talents and ambitions, and it is a natural human tendency to find its best outlet. If a person must leave their skills and abilities on the shelf, they often experience a feeling of wasting their time.

For those driven to run their own show and willing to take on the risks associated with owning a business, Entrepreneur Magazine outlines three practical steps toward transforming a golden idea into a profitable business, Your text to link….

Identify your skills

In entrepreneurship, profit comes from skills. The important first step is identifying those skills. Making a list helps crystallize these skills in the mind’s eye, and it also helps generate thoughts about skills that may have lain dormant for years.

Whatever the business idea, be it for a new app or a clothing line, it must be something that the entrepreneur relates to and understands. The best business models are built on inherent skills. A talented artist who loves to paint, visit art galleries, and has a penchant for art museums possesses intrinsic skills related to the art industry. The questions becomes how to transfer those skills into a new business.

.

.

To continue reading, please visit marymickel.com

What is Conversational UX Design and Who’s Paving the Way?

Explosive adoption of AI has increased productivity and efficiency, but it has created some new challenges. One of those issues is the need for human users to communicate with AI systems. For now, much of the effort to make AI more accessible is to make them conversational.

Two researchers at IBM have used their knowledge of sociology and art to find new ways to analyze conversations and use their discoveries to make communicating with AI seem more like talking with a person.

Natural Language

One emphasis of conversational UX design is giving AI entities a greater ability to formulate natural sentences. When perfected, users will talk with AI without realizing they are speaking with a machine.

Current AI

Many commercial AI systems, including consumer-facing apps such as Apple’s Siri and Microsoft’s Cortana, use machine learning to understand what people say. The deficiency in these systems is that they require human designers to create appropriate responses.

As a result, many conversations with current AI’s seem unnatural and produce either unanticipated or confusing results.

User Experience

UX design has already revolutionized the online world by creating designs from the user’s perspective. As a result websites and software applications have become more usable and users have become more satisfied. Conversational UX design aims to have a similar effect on AI.

Recent Progress

Therefore, IBM’s researchers are hoping to help AI designers to achieve two goals. The first is to standardize the design of AI conversations. The second is to make those conversational more productive and efficient for users.

IBM now has a library of UX conversational patterns that may soon help to improve conversations with AI. Additionally, teams of linguists and scientists are working together with sociologists to gain a better understanding of how people communicate.

Universal Standards

Despite the progress being made at IBM, the researchers seem to think that standardized conversational UX will take a long time to develop. This primarily is due to the fact that so many different organizations are working on their own set of standards.

Just as UX design has revolutionized traditional interfaces, it will play a major role in making AI more accessible and practical. Ultimately, developers can improve any system, regardless of its nature, by putting the end user first.

Three Misconceptions About Public Relations

The field of public relations has long been misconstrued as one filled with spin doctors, celebrity publicists, and thrusting otherwise ordinary individuals into the inescapable view of the public eye. However, what many onlookers do not know is that public relations is largely centered around communication, research, crafting creating strategies, and hours of tireless planning.

Furthermore, public relations practitioners must possess the ability to evaluate the public’s attitudes, identify the individual or organization’s mission and objectives, and create strategies that fully represent those values and achieve their goals.

Seeing as there is much more to public relations than many would typically think, let us take the time to address some other pervasive customer misconceptions about the field.

The right relationships can get us any coverage we want

Although relationships are extremely helpful in this realm, they operate the same as they would in other industries — in that they exist to help each party do business more effectively. For instance, journalist will only give a public relations professional the time of day when they can provide an exclusive, high-quality story that would be mutually beneficial to pitch to an editor. Therefore, these relationships are highly conditional and are not meant for getting eyes on otherwise uninteresting and low-quality content.

Public relations professionals can get journalists interested in me and/or my business

Along the same vein, it is important to remember that journalists are incredibly busy individuals, constantly sifting through countless stories to fill, at most, one to three spots per day. Therefore, even if your recent story, triumph, or launch is perfectly phrased and pitched to the right people, it still may be overlooked by a number of journalists who simply do not have the time to work on the piece.

The right PR can land me a featured profile or contributor spot in my favorite publication

While editors value pushing out non-news stories, journalists often stick to reporting on hard news, as it is often urgent and important for the public to know. Therefore, it is important to bury some non-news stories into pieces that encompass rare or important events.

For instance, you would likely see greater success by wrapping your featured profile into a story about your startup obtaining unicorn-level funding, as this is a rare feat that many companies do not achieve. Otherwise, you will likely find yourself disappointed when your pitch gets passed over for a more pertinent story.

The list of misconceptions about public relations could go on and on. However, now that we have highlighted some of the biggest misunderstandings, it is important to drive home the most important point: Trust the process. You are working with one or more experts who have your best interest and mission at heart. Although you may not see the exact outcomes you desire, you will certainly get closer to reaching your goals than you ever would have on your own.