Factors to Consider When Designing a Website

A business’ website is an essential part of their success.  Your website is often your consumers and potential consumers first impression of you.  A company’s website can serve as a platform for product and service advertisement, a customer service center, and a a source of profit with the use of paid advertisements and sponsored ads.  To maximize your sites potential, there are a few “musts” to consider:

Establish Your Brand and Target Audience

Your sites main goal is to reflect your brand and what it’s overall purpose is.  A website can easily be built and promoted across the web, but a good website fits well with your brand, correctly reflects its purpose, and serves as a tool for consumers to easily navigate through.  Your target audience consists of consumers and potential consumers that typically hold interest in what your company offers. It’s important that your website reflects that. Additionally, you’ll want to make sure you’re focusing on exactly what you want your websites overall role to be.  Meaning, are you using it as just an extra advertising platform? Or, will it be focused on ecommerce and selling inventory? How can you utilize it to its full potential?

Make Sure You’re Mobile Friendly

We live in an age where mostly anything can be done with a few screen swipes on a smartphone.  While you’re on the go, your smartphone essentially gives you the power of your computer or laptop in the palm of your hand.  But how many times have you landed on a non-mobile friendly site? When your consumers need to do a quick search or access your site on the go, it’s important they can efficiently do that with their smartphone.  A site that isn’t mobile friendly will lose its visitors quickly.

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Useful Tips All Female Entrepreneurs Should Know

It’s no secret that the representation of women in entrepreneurship has been underestimated over the years.  However, recent statistics have shown that female entrepreneurs are quick on the rise. According to a 2017 American Express commissioned study, female owned businesses account for 39% of all U.S firms, and over the past 20 years (1997-2017) have grown 114%.  As an entrepreneur myself, these numbers are something for women in this industry, and in general, to be extremely proud of. Entrepreneurs never stop learning.  Working with partners and other business professionals serves as a platform to continuously learn new things and receive advice from others. Here are a few useful tips for all female entrepreneurs.

Seek Mentors and Guidance

Never be shy about reaching out to successful people you know for a little advice or encouragement.  Other entrepreneurs have probably gone through many similar experiences, and can provide you with great insight about how to handle them the right way.  Use your resources and always be respectful of someone else’s time.  CEO Kara Goldin says, “Tell them you won’t take a lot of their time and actually don’t,” she says. And, if someone doesn’t return your email or declines to invest in your company, don’t take it personally. Their lack of response might mean they don’t think they can be helpful.”

Be Patient, Set Short and Long Term Goals

We’ve all heard the sayings, “patience is a virtue” or “failure is an inevitable part of success”.  Though many may consider them to be cliche, these sayings are often good words to live by as an entrepreneur.  Always remember to be patient with your progress. Success doesn’t often come over night, and usually needs time to build. Set attainable short term and long term goals.  If something doesn’t work, take the time to evaluate the error and see how it can be fixed.

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How To Enhance Your UX Design With Micro Interactions

One of the most important factors about a phone app is the user experience, also known as the UX. A good one can make an app an overnight hit while a poor one can ruin an app development company. Micro interactions are one of the main ways to improve the UX by making the app simple enough for anyone to use it but complex enough to be interesting. That is why the following list of the top three components to consider when enhancing your user experience design has been assembled. They are, in no particular order, as follows:

  • Utilizing Micro Interactions

 

  • Giving An Optional Demonstration To First Time Users

 

  • Take User Feedback Seriously

Utilizing Micro Interactions

Micro interactions are the individual ways in which a user interact with an app. An example of this would be when they are prompted to answer yes or no to a particular question. A separate screen pops up and the user can then select their choice. Micro interactions are a very important part of the experience of an app. If used correctly, they can be one of the biggest selling points of an app. Conversely, poorly formatted micro interactions can be a breaking point for users which causes them to delete the app on the spot.

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Five UI Mistakes That Kill Customer Interaction

A customer’s decision about whether or not to stay on a business website or purchase products depends largely on their ability to navigate the website, which makes User Interface all the more important. If a website is poorly designed, hard to navigate, or just all-around offensive, kiss that sale goodbye.

Here are some of the most common culprits in that regard.

Lengthy Fill-In Forms

Nothing kills enthusiasm faster than trying to fill in 30 different blanks to receive a .pdf download. At the least, an opt-in form should have two forms: email address and name. Anything more than that has the potential to turn away prospective leads. While a company never wants to leave important information on the table, they also need to minimize their ask if they want to maximize their leads.

Poor Font Selection

It’s immediately clear upon visiting a website whether or not a website creator has actually been to design school or simply watched a few Youtube videos on it. Fonts are usually the most notable giveaway. Companies need to limit the number of fonts that they use, reduce the amount of “impact” fonts, and keep a font selection that’s in tone with the webpage (don’t use a calligraphy font if the company sells hardware, for instance).

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3 Steps to Transform Your Idea Into Entrepreneurship

Many people dream of starting their own businesses. They may have great talents and ambitions, and it is a natural human tendency to find its best outlet. If a person must leave their skills and abilities on the shelf, they often experience a feeling of wasting their time.

For those driven to run their own show and willing to take on the risks associated with owning a business, Entrepreneur Magazine outlines three practical steps toward transforming a golden idea into a profitable business, Your text to link….

Identify your skills

In entrepreneurship, profit comes from skills. The important first step is identifying those skills. Making a list helps crystallize these skills in the mind’s eye, and it also helps generate thoughts about skills that may have lain dormant for years.

Whatever the business idea, be it for a new app or a clothing line, it must be something that the entrepreneur relates to and understands. The best business models are built on inherent skills. A talented artist who loves to paint, visit art galleries, and has a penchant for art museums possesses intrinsic skills related to the art industry. The questions becomes how to transfer those skills into a new business.

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