Factors to Consider When Designing a Website

A business’ website is an essential part of their success.  Your website is often your consumers and potential consumers first impression of you.  A company’s website can serve as a platform for product and service advertisement, a customer service center, and a a source of profit with the use of paid advertisements and sponsored ads.  To maximize your sites potential, there are a few “musts” to consider:

Establish Your Brand and Target Audience

Your sites main goal is to reflect your brand and what it’s overall purpose is.  A website can easily be built and promoted across the web, but a good website fits well with your brand, correctly reflects its purpose, and serves as a tool for consumers to easily navigate through.  Your target audience consists of consumers and potential consumers that typically hold interest in what your company offers. It’s important that your website reflects that. Additionally, you’ll want to make sure you’re focusing on exactly what you want your websites overall role to be.  Meaning, are you using it as just an extra advertising platform? Or, will it be focused on ecommerce and selling inventory? How can you utilize it to its full potential?

Make Sure You’re Mobile Friendly

We live in an age where mostly anything can be done with a few screen swipes on a smartphone.  While you’re on the go, your smartphone essentially gives you the power of your computer or laptop in the palm of your hand.  But how many times have you landed on a non-mobile friendly site? When your consumers need to do a quick search or access your site on the go, it’s important they can efficiently do that with their smartphone.  A site that isn’t mobile friendly will lose its visitors quickly.

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How To Enhance Your UX Design With Micro Interactions

One of the most important factors about a phone app is the user experience, also known as the UX. A good one can make an app an overnight hit while a poor one can ruin an app development company. Micro interactions are one of the main ways to improve the UX by making the app simple enough for anyone to use it but complex enough to be interesting. That is why the following list of the top three components to consider when enhancing your user experience design has been assembled. They are, in no particular order, as follows:

  • Utilizing Micro Interactions

 

  • Giving An Optional Demonstration To First Time Users

 

  • Take User Feedback Seriously

Utilizing Micro Interactions

Micro interactions are the individual ways in which a user interact with an app. An example of this would be when they are prompted to answer yes or no to a particular question. A separate screen pops up and the user can then select their choice. Micro interactions are a very important part of the experience of an app. If used correctly, they can be one of the biggest selling points of an app. Conversely, poorly formatted micro interactions can be a breaking point for users which causes them to delete the app on the spot.

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What is Conversational UX Design and Who’s Paving the Way?

Explosive adoption of AI has increased productivity and efficiency, but it has created some new challenges. One of those issues is the need for human users to communicate with AI systems. For now, much of the effort to make AI more accessible is to make them conversational.

Two researchers at IBM have used their knowledge of sociology and art to find new ways to analyze conversations and use their discoveries to make communicating with AI seem more like talking with a person.

Natural Language

One emphasis of conversational UX design is giving AI entities a greater ability to formulate natural sentences. When perfected, users will talk with AI without realizing they are speaking with a machine.

Current AI

Many commercial AI systems, including consumer-facing apps such as Apple’s Siri and Microsoft’s Cortana, use machine learning to understand what people say. The deficiency in these systems is that they require human designers to create appropriate responses.

As a result, many conversations with current AI’s seem unnatural and produce either unanticipated or confusing results.

User Experience

UX design has already revolutionized the online world by creating designs from the user’s perspective. As a result websites and software applications have become more usable and users have become more satisfied. Conversational UX design aims to have a similar effect on AI.

Recent Progress

Therefore, IBM’s researchers are hoping to help AI designers to achieve two goals. The first is to standardize the design of AI conversations. The second is to make those conversational more productive and efficient for users.

IBM now has a library of UX conversational patterns that may soon help to improve conversations with AI. Additionally, teams of linguists and scientists are working together with sociologists to gain a better understanding of how people communicate.

Universal Standards

Despite the progress being made at IBM, the researchers seem to think that standardized conversational UX will take a long time to develop. This primarily is due to the fact that so many different organizations are working on their own set of standards.

Just as UX design has revolutionized traditional interfaces, it will play a major role in making AI more accessible and practical. Ultimately, developers can improve any system, regardless of its nature, by putting the end user first.