The Do’s and Don’ts of Web Design

Whether you have a small business, are in charge of a large corporation, or run a personal blog site, your website generally speaks volumes about your brand and what you’re representing.  With that in mind, if you’re designing your first website, or revamping a current one, here are some best practice “do’s” and “don’ts” of web design:

DO

Keep a Consistent Interface Design

One of the most important cardinal rules of web design is making sure you have a consistent interface that will work well with your users.  This should remain consistent throughout all of your website’s pages. Your sites overall look should remain consistent with color schemes, fonts, writing styles, and navigation.  The better the consistency, the easier the user experience.

Focus on Usability & Navigation

Users want to be able to interact with your site in a seamless way so they can quickly find what they’re looking for, without having to click multiple links or visit different pages.  Make sure your navigation is clear, using no more than 7 top-level navigation choices, and keeping any sub-level navigation clear and well organized. Additionally, always remember in the world of the “web”, the quicker, the better; make sure your users can get where they need to go with no more than a few clicks.

Pay Attention to Links

The links on your site play a vital role in its success.  A few best practices here are utilizing color change links once they’re visited to avoid visiting the same link multiple times, as well as, of course, testing all links to make sure they work.  Broken links can quickly discourage your users, and prompt them to leave your site early and discount you on Google’s search rankings…

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Essential Qualities of a Female Leader

In today’s business world, the idea of being a “good manager” just isn’t enough.  Organizations and employees now focus on one’s ability to lead, rather than just simply manage.  While both men and women need to possess very similar leadership qualities, it’s no secret that up until recently, women weren’t always in a typical leadership or management role; and while this is something to be extremely proud of, it’s important to remember that as leaders, we never stop learning.  Here are four essential qualities of a successful female leader:

Strength & Confidence

While female leadership is definitely on the rise, according to the 2018 Fortune 500 list, only 4.8% of CEO’s on the list are females; though we’re on our way to closing the gender gap, there is still a long way to go.  As a female leader, one of the most crucial qualities you should have is strength and confidence in everything you do. Business often comes with risks and challenges; it’s essential that you remain strong through trying times, and know that your strength and perseverance will help you successfully come out on the other end.  Learn from mistakes, and be open with your team about them. The key to leading is continuously learning. I’m always making mistakes and learning even more from them than my successes.

Foster Female Empowerment

To continue the rise of female leadership in the corporate world, you need to make sure you are always empowering other women on your team.  Lead by example and redefine what the business world knows as the “typical” CEO. Help shape women on your team, and empower them to take the next step in their careers.  Look for potential, drive, and courage, and foster those qualities to the best of your ability…

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Useful Tips All Female Entrepreneurs Should Know

It’s no secret that the representation of women in entrepreneurship has been underestimated over the years.  However, recent statistics have shown that female entrepreneurs are quick on the rise. According to a 2017 American Express commissioned study, female owned businesses account for 39% of all U.S firms, and over the past 20 years (1997-2017) have grown 114%.  As an entrepreneur myself, these numbers are something for women in this industry, and in general, to be extremely proud of. Entrepreneurs never stop learning.  Working with partners and other business professionals serves as a platform to continuously learn new things and receive advice from others. Here are a few useful tips for all female entrepreneurs.

Seek Mentors and Guidance

Never be shy about reaching out to successful people you know for a little advice or encouragement.  Other entrepreneurs have probably gone through many similar experiences, and can provide you with great insight about how to handle them the right way.  Use your resources and always be respectful of someone else’s time.  CEO Kara Goldin says, “Tell them you won’t take a lot of their time and actually don’t,” she says. And, if someone doesn’t return your email or declines to invest in your company, don’t take it personally. Their lack of response might mean they don’t think they can be helpful.”

Be Patient, Set Short and Long Term Goals

We’ve all heard the sayings, “patience is a virtue” or “failure is an inevitable part of success”.  Though many may consider them to be cliche, these sayings are often good words to live by as an entrepreneur.  Always remember to be patient with your progress. Success doesn’t often come over night, and usually needs time to build. Set attainable short term and long term goals.  If something doesn’t work, take the time to evaluate the error and see how it can be fixed.

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