The Value of Social Media in Business

Business and marketing have reached new heights since the development of the internet, and now, social media platforms.  Social media has changed the way many companies operate, while also creating multiple avenues for entrepreneurs across the world to create their own independent brands and fully functional businesses.  When used correctly, social media platforms can drastically contribute to a business’s success, no matter how large or small the company is.  Here are a few of the greatest values that come with proper use of social media in business.

Increase Engagement with Consumers

One of the first and most important areas of business that social media use contributes to is the ability to increase organic engagement with consumers.  Your followers are part of the foundation of your business, and it’s essential to have different platforms where you can easily interact. Social networks give business and brands the opportunity to directly interact with customers almost instantaneously.  This can also help with any customer service purposes as well. Consumers are quick to reach out to brands when they’re happy with a product or service, or, not so happy. Utilizing social platforms will provide the ability to monitor consumer interaction, and receive useful feedback that can generally improve your business.

Better Develop Your Brand

While traditional forms of marketing and brand advertising are still quite effective, social media has taken brand advertising and awareness to a new level.  It’s safe to say that nearly half the world utilizes social media in one way or another; and with that staggering statistic, you can bet that these various platforms are a sure way to reach the masses.  In fact, many social media users come across new brands and products strictly from using different platforms…

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Factors to Consider When Designing a Website

A business’ website is an essential part of their success.  Your website is often your consumers and potential consumers first impression of you.  A company’s website can serve as a platform for product and service advertisement, a customer service center, and a a source of profit with the use of paid advertisements and sponsored ads.  To maximize your sites potential, there are a few “musts” to consider:

Establish Your Brand and Target Audience

Your sites main goal is to reflect your brand and what it’s overall purpose is.  A website can easily be built and promoted across the web, but a good website fits well with your brand, correctly reflects its purpose, and serves as a tool for consumers to easily navigate through.  Your target audience consists of consumers and potential consumers that typically hold interest in what your company offers. It’s important that your website reflects that. Additionally, you’ll want to make sure you’re focusing on exactly what you want your websites overall role to be.  Meaning, are you using it as just an extra advertising platform? Or, will it be focused on ecommerce and selling inventory? How can you utilize it to its full potential?

Make Sure You’re Mobile Friendly

We live in an age where mostly anything can be done with a few screen swipes on a smartphone.  While you’re on the go, your smartphone essentially gives you the power of your computer or laptop in the palm of your hand.  But how many times have you landed on a non-mobile friendly site? When your consumers need to do a quick search or access your site on the go, it’s important they can efficiently do that with their smartphone.  A site that isn’t mobile friendly will lose its visitors quickly.

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