How To Enhance Your UX Design With Micro Interactions

One of the most important factors about a phone app is the user experience, also known as the UX. A good one can make an app an overnight hit while a poor one can ruin an app development company. Micro interactions are one of the main ways to improve the UX by making the app simple enough for anyone to use it but complex enough to be interesting. That is why the following list of the top three components to consider when enhancing your user experience design has been assembled. They are, in no particular order, as follows:

  • Utilizing Micro Interactions

 

  • Giving An Optional Demonstration To First Time Users

 

  • Take User Feedback Seriously

Utilizing Micro Interactions

Micro interactions are the individual ways in which a user interact with an app. An example of this would be when they are prompted to answer yes or no to a particular question. A separate screen pops up and the user can then select their choice. Micro interactions are a very important part of the experience of an app. If used correctly, they can be one of the biggest selling points of an app. Conversely, poorly formatted micro interactions can be a breaking point for users which causes them to delete the app on the spot.

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Five UI Mistakes That Kill Customer Interaction

A customer’s decision about whether or not to stay on a business website or purchase products depends largely on their ability to navigate the website, which makes User Interface all the more important. If a website is poorly designed, hard to navigate, or just all-around offensive, kiss that sale goodbye.

Here are some of the most common culprits in that regard.

Lengthy Fill-In Forms

Nothing kills enthusiasm faster than trying to fill in 30 different blanks to receive a .pdf download. At the least, an opt-in form should have two forms: email address and name. Anything more than that has the potential to turn away prospective leads. While a company never wants to leave important information on the table, they also need to minimize their ask if they want to maximize their leads.

Poor Font Selection

It’s immediately clear upon visiting a website whether or not a website creator has actually been to design school or simply watched a few Youtube videos on it. Fonts are usually the most notable giveaway. Companies need to limit the number of fonts that they use, reduce the amount of “impact” fonts, and keep a font selection that’s in tone with the webpage (don’t use a calligraphy font if the company sells hardware, for instance).

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UX Design: If They Don’t Notice You, You’re A Success

UX, or user experience, is one of the most important facets of “good design”. Whether a user is accessing a website, operating a mobile app, or subscribing to an online newsletter, a great user experience is a key factor for success.

How Good UX Design is Determined

When a user is browsing a website or mobile app that requires extensive time to load or does not provide easy navigation, they are much more likely to find an alternative source or option. A good user experience for UX designers helps to deliver content or products that are usable, credible, valuable, and desirable. Additionally, the user experience should always remain easily accessible while providing delight or joy to potential customers.

If an online visitor or prospective customer is able to browse smoothly without loading issues while also enjoying the aesthetic of a website or application, a UX designer has done their jobs properly. UX designers often prefer that the experience of their users or potential customers is so flawless that design is not noticed, but rather simply enjoyed and appreciated.

Why Do UX Designers Prefer Their Design to Go Unnoticed?

A website that offers smooth loading, no lagging, and beautiful, easy-to-read design offers a much better experience for all users. The only time it is ideal to have design looked at in-depth for UX designers is when a visitor is overjoyed at its simplicity or ease-of-use. Great design works effortlessly and fits seamlessly with brands and companies interested in reaching a specific audience or demographic. The more in-tune a UX designer is, the easier it becomes to effectively communicate with potential visitors and prospective shoppers. Understanding the wants, needs, and desires of an audience or a target demographic is imperative for professionals working as UX designers today.

Understanding the world of UX designers is ideal for anyone interested in the field of design, marketing, or entrepreneurship. UX designers take pride in delivering modern, attractive, and valuable designs and experiences for all companies whether you are planning to launch a start-up of your own or if you have an interest in re-designing and re-launching a business you currently run. With the right UX designer it is possible to truly take any brand or business to the next level of success, regardless of your market or industry.

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The 10 Laws of User Experience

Mary Mickel originally published this post here. 

Interface design can be a complicated process, but one front-end designer created his own set of laws to use as a guide during the design process. Using ideas from psychology to tailor his design approach to be more user-friendly, he was able to revolutionize the field of interface design and solve the riddle of how to attract and engage with users in an effective way.

  1. Jakob’s Law

This law of user experience states that users expect a website to function in a similar fashion to other websites that they already visit on a frequent basis.

  1. Law of Prägnanz

This law of user experience states that users will only comprehend complex or abstract images in the simplest form imaginable because they will be attracted to the option that requires the least amount of cognitive effort.

  1. Fitts’s Law

This law of user experience states that the size and distance of a target directly affect the time it takes to acquire the target since there is an increased chance of error the smaller and further away the target is from the subject.

  1. Miller’s Law

This law of user experience states that the human mind has a limited capacity for immediate memory and can only store an average of 7 items in their working memory, with a margin of error of plus or minus 2.

  1. Tesler’s Law

This law of user experience states that regardless of one’s best efforts, there will always be a certain degree of complexity that exists in any given system which cannot be simplified or reduced any further. This is also known as The Law of Conservation of Complexity.

  1. Law of Proximity

This law of user experience states that objects which appear close together, or in the same proximate area, are ultimately seen as being part of the same group and joined. This is a similar effect seen in movies (or motion pictures.)

  1. Hick’s Law

This law of user experience states that the complexity and number of options presented to a person will increase the time it takes for that person to make a decision based on the options.

  1. Parkinson’s Law

This law of user experience states that any task will continue to grow in size until all available time to complete the task has been spent.

  1. Von Restorff Effect

This law of user experience states that when a series of similar items are grouped together, the one item that is least like the others is most likely to be remembered best. This is also known as The Isolation Effect.

  1. Serial Position Effect

This law of user experience states that a user’s memory will latch onto the first and last item in a list or series and provide maximum retention.